Swimwear · lingerie · activewear · e-commerce

Swimwear, lingerie and activewear consulting from concept to market.

Swimwear, intimate apparel and activewear are among the most technical products in apparel: fit, support, shaping and fabric performance decide whether a style sells. Rovetex helps brands, retailers and manufacturers develop, source, produce and sell these products — led by a senior advisor who ran one of the world’s best-known swimwear brands.

Why these categories are different

Small tolerances, demanding customers.

A few millimetres of fit, the wrong fabric weight or an unstable seam can turn a promising collection into returns. Success needs product engineering, the right suppliers and a commercial strategy that connects the product to the customer — online and in store.

01

Fit & support

Construction, shaping, sizing and support solved technically, not by trial and error.

02

Fabric & yarn

Fabric and yarn development matched to performance, comfort and cost.

03

Sourcing & production

The right factories and suppliers, and production that delivers consistent quality.

04

Route to market

E-commerce, digital merchandising and direct-to-consumer growth alongside wholesale and retail.

What we do

Product, supply chain and commercial strategy.

Assignments range from solving a single technical problem to building a new product line, a sourcing network or an e-commerce operation.

Product development

  • Swimwear, lingerie and activewear collections
  • Fit, sizing and support
  • Technical problem-solving

Seamless & innovation

  • Seamless technologies
  • Innovative construction methods
  • Turning new technologies into market-ready products

Fabrics & yarns

  • Fabric and yarn development
  • Performance and comfort properties
  • Cost and availability

Sourcing & manufacturing

  • Global sourcing strategy
  • Supplier selection
  • Production optimisation

E-commerce & D2C

  • E-commerce strategy
  • Digital merchandising
  • Direct-to-consumer growth

Commercial strategy

  • International business development
  • Brand and channel strategy
  • Scaling from concept to market
Led by

Ronny Grundland

Senior Advisor – Swimwear, Lingerie, Activewear & E-commerce

More than 45 years of international experience in swimwear, intimate apparel, activewear and textile manufacturing. As CEO of Gottex Swimwear Brands for 16 years, he led annual sales growth from approximately $25 million to around $200 million.

Read Ronny’s full profile
How we work

Hands-on product knowledge with senior commercial leadership.

We work with your design, product, sourcing and commercial teams — and with your factories — until the product is in the market.

1

Discussion

We define the product, technical or commercial question together.

2

Review

Products, suppliers, production and sales channels assessed with your team.

3

Plan

Priorities, technical solutions and suppliers agreed, with clear targets.

4

Implementation

From sampling and production to launch and online growth.

FAQ

Swimwear, lingerie and activewear — common questions

What does a swimwear consultant do?

A swimwear consultant helps brands and manufacturers develop products that fit and perform — construction, fabrics, shaping, support and sizing — and then source, produce and sell them. At Rovetex this is led by a former CEO of Gottex Swimwear Brands.

Do you work with brands, retailers and manufacturers?

Yes. Rovetex advises brands, retailers and manufacturers, connecting product development with factories and with the commercial side of the business.

Can you help with seamless products?

Yes. Seamless technologies and innovative construction methods are a core area of expertise, from product concept to production.

Do you help with e-commerce as well as product?

Yes. Rovetex helps build and grow e-commerce and direct-to-consumer operations, connecting product strategy, digital merchandising and online sales.

Do you help find suppliers and factories?

Yes. We support global sourcing, supplier selection and production optimisation across the US, Europe and Asia.

Developing or growing a swimwear, lingerie or activewear line?

Tell us about your product and your market. A senior advisor will get back to you.

Request a preliminary survey