They ran the mills before they advised them.
Rovetex is an international management consultancy offering exclusive services to the textile industry. Our consultants hold established international reputations, are technically qualified in one or more textile technologies, and have all held senior line-management positions in the industry.
To lead our clients towards excellence in their textile activities.
Assisted by our management, Rovetex participates fully in the execution and implementation of every agreed assignment.
Practical experience
Our staff are all professionals with practical experience, so our approach is geared exclusively to meeting the exact needs of each client.
Objective and impartial
We take a completely objective view and bring impartial, widely skilled knowledge to the solution of any problem.
No pre-packaged solutions
Every company’s problem is unique. Our theme is practical help — from the shop floor through to the boardroom.

Ronen (Ronnie) Hagin
Chief Executive OfficerRonnie leads Rovetex with a rare combination: a factory-floor understanding of how textile mills really run, and nearly 40 years of experience turning that understanding into software.
He joined Datatex in 1987 and grew with the company as it became a leading ERP provider for textile and apparel manufacturers worldwide, serving as CEO of Datatex Textile Information Systems from 1994, CEO of the Datatex group (Zug, Switzerland) from 2018, and later as President of Datatex Group. Today he leads Rovetex.
Over his career he has worked with spinners, weavers, knitters, dyers and garment makers across continents — helping them digitise planning, production and quality. At Rovetex he applies that experience to the next step: bringing practical AI into textile factories.
Ronnie is a graduate of the Technion – Israel Institute of Technology.
An international network, close to your mill
With local associates, Rovetex has built strong positions in key textile markets, including Turkey and Italy.
Rovetex Germany
Christian Meyer-Stork
Bielefeld
KOTA Ltd. Şti.
Contact: Cihan Cev
4. Levent, Istanbul
Diagonal Consulting
Dr. P. R. Roy
India
Digitising textiles since before it had a name.
Rovetex has focused from its start on helping the textile and apparel industries optimise profits through improvement in industry-specific activities.
Alexander “Sacha” Hagin, formerly a vice president at Werner International, founds Rovetex as a division of Softex Ltd.
Assignments in textile mills and factories across Europe, the Middle East and Asia — audits, new plants and turnarounds.
A new finishing plant designed for an Indian group, and a relocation study for a Turkish group.
Rovetex AG in Baar, Switzerland, and local associates build strong positions in Turkey, Italy, Germany and India.
Rovetex joins decades of mill experience with AI — the next chapter of the same mission.
Alexander “Sacha” Hagin, 1925–2021Founder of Rovetex. His standard still guides the team: accept only work that can be brought to a successful conclusion.
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